Evaluating the relationship between entrepreneurial marketing, competitive advantage, and Islamic banks performance

The purpose of this paper is to analyze the effect entrepreneurial marketing on competitive advantage and Islamic bank performance in Indonesia with moderating role vigilant leadership. We used a convenience sampling method collect data from 204 branches Indonesia. To test hypotheses, we employed Smart-Partial Least Square (Smart-PLS) software. findings indicate that directly or indirectly (through advantage) influences performance. Vigilant leadership does not moderate influence Therefore, banks need develop practices increase their This study first examine organizational outcomes banking among use as research variable context.